FOR IMMEDIATE RELEASE CONTACT: Travis Ishida January 26, 2011 (714) 640-3140

VanIsh Marketing & Events, Inc. and the Ultimate Arm Wrestling League Team Up to Bring the Heat to California’s Largest Fitness Expo

The Ultimate Arm Wrestling League will be making its competitive debut this year among the world’s leading companies in health and fitness at the Los Angeles Fitness Expo January 29-30.

(Santa Ana, CA) – VanIsh Marketing & Events Inc. (VIME), Orange County’s premier event planning and marketing firm, is excited to announce its partnering with the Ultimate Arm Wrestling League (UAL) to present world-class competitions and events to more than 30,000 attendees at this year’s Bodybuilding.com Los Angeles Fitness Expo presented by Subway Restaurants. Hundreds of wrestlers from all over the globe are expected to turn out to challenge in the league’s first appearance at the Los Angeles Fitness Expo. Competitions include the UAL Qualifier II Double Elimination Tournament and the UAL II Super Matches and will include amateur and professional divisions.

“We are thrilled to be a part of producing such epic events for the Ultimate Arm Wrestling League as it emerges as a mainstream competitive sport in the United States,” Travis Ishida, President of VanIsh Marketing & Events said. “This sport is really taking off and we’re excited to help launch the league to the next level.”

Since its state-side appearance, VanIsh has produced media and marketing materials for the UAL including a cutting-edge promotional video, advertising, graphics and design which can be viewed at http://www.youtube.com/user/VIMEMedia. Exclusive to the Los Angeles Fitness Expo, VanIsh successfully recruited the world’s hottest UAL Ring Girls who will be on hand both days to meet with fans.

Athletes from Canada to Sweden, Brazil, and India will be competing for thousands in cash and prizes against the sport’s highly-decorated Allen Fisher and North American warrior John Brzenk. Arm wrestling has seen a momentous push into extreme competitive sports since the rising popularity of Mixed Martial Arts and Ultimate Fighting Championships. Robert Drenk and Bill Collins created the Ultimate Armwrestling League in 2010 with the mission of bringing armwrestling to the masses.

“There is no doubt UAL will become a sport sensation among extreme sport enthusiasts,” said Mike Timoschuk, the Marketing Director of the UAL. “It’s truly exciting to see it get its start here in Southern California among the world’s top bodybuilding and fitness athletes.” The Bodybuilding.com Los Angeles Fitness Expo is California’s largest health and fitness expo and offers more than 300 exhibits featuring the latest in fitness, diets, nutrition, strength and wellness products and services. The Expo also hosts 15 professional and amateur competitions including the All American Strongman Challenge, The Iron Man Natural and the Bikini and Figure Competition.

Adult admission tickets are $20 per day or $30 for the full weekend, children 12 years and under are $10 per day and children under 6 are free. For more information on ticketing, exhibiting or sponsorship opportunities call (818) 545-0290 or visit The Los Angeles Fitness Expo

VanIsh Marketing & Events Inc. (VIME) is a full scale Marketing and Events firm specializing in the worlds of Fashion, Entertainment, Music, Lifestyle, and Popular Culture. From Traditional Marketing, Guerilla Marketing, and Viral Marketing VIME strives to bring our clients the absolute best in unique campaigns separating our services from the rest. For more information visit VanIsh at http://www.vanishme.com or follow VanIsh on Facebook at http://www.facebook.com/vanishme.

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